“Growth became a strategy rather then an outcome.”
“I think at the end of the day, we were never in the coffee business serving people, we were in the people business serving coffee.  We are in the business of humanity.”
–Howard Schultz–CEO of Starbucks on CBS The Morning Show 3/27/11

I have always been fascinated by the question, “What business am I really in?”  As a coach, trainer, author, keynoter and entrepreneur it is a really important question to ask.
I so align with Howard’s quote above.  What if we all are in the people business and then we simply follow that up with what we do or offer.  For example… Apple is in the people business bringing entertainment and engagement into our hands and homes.  And I am in the people business offering the service of raising the level of people’s consciousness about how they create their lives.  Try this yourself and watch what happens to your business.  Love to hear your thoughts…. Best, Rick